Spotler B2B 'Lead Management Solution'
Transform Your B2B Marketing Strategy
Unlock the full potential of your marketing with a centralised platform designed to streamline lead management, enhance segmentation, and drive impactful communication. Store all your customer and lead data in one place to enable smarter targeting and more effective campaigns.
Gain a 360° View of Every Lead
Our B2B solution acts as your central marketing database, capturing every interaction—from website visits and form submissions to email engagement. Enrich each contact profile with behavioural data to better understand and nurture your leads.
Intelligent Lead Scoring
Prioritise your most engaged prospects with automated lead scoring. Assign points based on behaviours such as website activity and email interactions, making it easy to identify sales-ready leads and tailor your nurturing strategies.
Turn Website Visitors into Qualified Leads
Not every visitor will reach out directly, but that doesn’t mean they aren’t interested. Our web tracking and IP look-up technology identifies companies visiting your site, turning anonymous traffic into actionable leads for your sales team.
Advanced Segmentation for Personalised Campaigns
Create highly targeted segments using behavioural data, interests, and lead scores. Deliver personalised content and campaigns that resonate with each audience, increasing relevance and conversion rates.
Your Roadmap to B2B Marketing Success
Drive Conversions with Effective Campaigns
Stand out in crowded inboxes by sending the right message to the right audience. Use dynamic content and advanced segmentation to ensure every contact receives relevant, personalised communication.
Actionable Insights at Your Fingertips
Monitor every digital interaction—opens, clicks, bounces, unsubscribes, and more. Use templated reports to analyse performance, identify your most engaged leads, and automate notifications for key activities.
Unlock the full potential of your marketing with a centralised platform designed to streamline lead management, enhance segmentation, and drive impactful communication. Store all your customer and lead data in one place to enable smarter targeting and more effective campaigns.
- Centralised data for better segmentation and personalised outreach
- Smart segmentation to deliver relevant content to each audience
- Comprehensive dashboards for actionable, data-driven decisions
Gain a 360° View of Every Lead
Our B2B solution acts as your central marketing database, capturing every interaction—from website visits and form submissions to email engagement. Enrich each contact profile with behavioural data to better understand and nurture your leads.
- Collect and enrich lead data from multiple touchpoints
- Track website visits, email clicks, and content engagement
- Build detailed profiles for more effective follow-up
Intelligent Lead Scoring
Prioritise your most engaged prospects with automated lead scoring. Assign points based on behaviours such as website activity and email interactions, making it easy to identify sales-ready leads and tailor your nurturing strategies.
- Score leads based on engagement and behaviour
- Segment contacts by readiness to buy
- Automate follow-up and handoff to sales teams
Turn Website Visitors into Qualified Leads
Not every visitor will reach out directly, but that doesn’t mean they aren’t interested. Our web tracking and IP look-up technology identifies companies visiting your site, turning anonymous traffic into actionable leads for your sales team.
- Identify companies visiting your website
- Capture valuable firmographic data (industry, size, location)
- Integrate web behaviour with your CRM for a complete view
Advanced Segmentation for Personalised Campaigns
Create highly targeted segments using behavioural data, interests, and lead scores. Deliver personalised content and campaigns that resonate with each audience, increasing relevance and conversion rates.
- Build dynamic segments based on real-time data
- Personalise emails and content for each group
- Increase engagement with tailored messaging
Your Roadmap to B2B Marketing Success
- Identify Visitors: Use advanced tracking to reveal who’s visiting your site and what brought them there.
- Build Targeted Segments: Segment your audience based on behaviour, interests, and engagement.
- Craft Engaging Emails: Use intuitive tools to design personalised, high-converting email campaigns.
- Apply Lead Scoring: Automate lead scoring to prioritise and nurture the most promising prospects.
Drive Conversions with Effective Campaigns
Stand out in crowded inboxes by sending the right message to the right audience. Use dynamic content and advanced segmentation to ensure every contact receives relevant, personalised communication.
- Tailor campaigns to specific segments
- Personalise newsletters based on behaviour and preferences
- Boost conversions with targeted messaging
Actionable Insights at Your Fingertips
Monitor every digital interaction—opens, clicks, bounces, unsubscribes, and more. Use templated reports to analyse performance, identify your most engaged leads, and automate notifications for key activities.
- Track all digital activities in a central database
- Generate reports on page views, email performance, and engagement
- Set up alerts for warm leads and key segment changes
