Spotler Mail+ vs Mailchimp
Looking to choose the best email marketing platform for your business? This page offers a side-by-side comparison of Spotler Mail+ and Mailchimp - two leading solutions designed to help you engage your audience, automate campaigns, and grow your brand.
Spotler Mail+ stands out with its advanced personalisation, powerful automation, and detailed analytics, enabling you to create highly targeted campaigns that boost engagement and conversion rates. With features like dynamic content, multi-criteria segmentation, and seamless CRM integration, Spotler Mail+ is designed for marketers who want to make data-driven decisions and deliver relevant messages at scale.
Mailchimp, trusted by millions worldwide, is renowned for its user-friendly drag-and-drop editor, extensive template library, and robust automation tools. It offers flexible integrations, comprehensive analytics, and a scalable platform suitable for businesses of all sizes. Mailchimp’s intuitive design and wide range of marketing features make it a popular choice for those seeking an all-in-one marketing solution.
Explore the key differences, unique strengths, and which platform is right for your needs in the comparison below
Spotler Mail+ stands out with its advanced personalisation, powerful automation, and detailed analytics, enabling you to create highly targeted campaigns that boost engagement and conversion rates. With features like dynamic content, multi-criteria segmentation, and seamless CRM integration, Spotler Mail+ is designed for marketers who want to make data-driven decisions and deliver relevant messages at scale.
Mailchimp, trusted by millions worldwide, is renowned for its user-friendly drag-and-drop editor, extensive template library, and robust automation tools. It offers flexible integrations, comprehensive analytics, and a scalable platform suitable for businesses of all sizes. Mailchimp’s intuitive design and wide range of marketing features make it a popular choice for those seeking an all-in-one marketing solution.
Explore the key differences, unique strengths, and which platform is right for your needs in the comparison below
Category |
Spotler Mail+ |
Mailchimp |
Target Audience |
Midsized businesses focused on personalised email communications and looking for easy-to-use software |
Small to medium businesses, startups, content creators, and nonprofits seeking an easy-to-use, cost-effective email marketing solution. |
Email Editor |
Drag-and-drop, reusable blocks, previews, dynamic content, and AI-assisted content creation for subject lines and email body content |
Drag-and-drop editor with pre-built templates and customisation options. |
Personalisation |
Demographic-, interest-, and behaviour-based dynamic content, product blocks, with added support for tags and scores |
Dynamic content, product recommendations, predictive sending, and personalised flows. |
Automation |
Visual journey builder with multi-step, multi-channel campaigns (email, SMS), now including triggers like clicks, forms, birthdays, and purchases |
Journey builder with pre-built journeys, time delays, conditional logic, and event triggers. |
Segmentation |
Static & dynamic segments based on behaviour, lifecycle, customer profiles, tags, and scores |
Real-time, event-based segmentation with predictive analytics |
Channels Supported |
Email, SMS |
Email, SMS (paid plans), social media integrations |
Landing Pages |
Drag-and-drop builder, branded templates |
Custom landing pages with dynamic blocks and product feeds. |
Forms |
Embedded or standalone forms, GDPR-compliant, trigger-based |
Embedded and pop-up forms with conditional logic, pre-fill, and integrations |
A/B Testing |
Subject lines, snippets, content, senders |
Subject lines, content blocks, send times |
Analytics |
Real-time dashboard with opens, clicks, bounces, device, geolocation stats, link tracking, and traffic (and conversion) attribution -> Conversational AI Analytics is coming… |
Real-time dashboards, revenue attribution, cohort analysis, predictive lifetime value |
Multi-Brand Support |
Primarily single-brand |
Single brand per workspace (multi-account setup possible but manual) |
User Roles & Access |
Basic user management with predefined roles |
Basic user permissions by feature and brand |
Integrations |
Integrations with CRMs, CDPs, eCommerce platforms via native connectors and open API |
Over 300 integrations including Shopify, WooCommerce, Salesforce, Google Analytics, and more. |
Compliance & Security |
GDPR-compliant, ISO 27001, EU data hosting (The Netherlands, Germany) |
Data centres in EU and US, consent tracking, suppression and opt-in tools, but not fully GDPR-compliant as a US-based company |
Support |
Onboarding, training (offline, online, eAcademy), support via phone, email and chat support from Wizard Systems in the UK |
Email and chat support; priority support for higher tiers |
Pricing |
From €159/month + modular, based on usage & features (packages) |
Free tier up to 500 contacts; paid plans start at $13/month, scaling with features and contact volume |
Best For |
Marketers who want to drive results via personalised and automated email send-outs and easy-to-use software |
Small to medium businesses seeking an all-in-one marketing platform with robust features and integrations |
