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Marketing automation software solutions for your business from the Gator Spotler brands - providing software for inbound & outbound marketing all in one place |
The GatorSuite from Spotler includes GatorLeads to provide intelligence through web tracking and IP lookup on your hottest leads and which ones to drop into a nurture campaign. GatorMail with the slick drag&drop GatorCreator sets up the automated emails, Workflow allows the user to automate an entire campaign based on behaviour. GatorSocial, GatorPopUp and GatorAI complete the suite, providing tools for the most effective way to find, nurture and close your sales.
GatorMail has a great integration with Goldmine making the suite of products an ideal addition to your digital capability.
GatorMail Email Marketing:
Use email marketing software to create, collect, test and track individuals movements with your emails. Create email marketing campaigns that are effortless to implement. An intuitive email marketing platform: - Simple interface where no HTML experience is required. - Make your email vision a reality with our drag & drop editor. - Visualise entire email journeys with our workflow tool. Engage with your email contacts at every stage of the pipeline: - Send the right content at the right time to the right person. - Create dynamic content based on your audiences’ preferences. - Segment, test, collect and report on every campaign from your CRM Goldmine and Email Marketing Software: With Goldmine and email marketing software integrated, you can have your email marketing campaigns reported into your CRM. This way you can see which CRM accounts are interacting with your email campaigns and adjust your marketing as appropriate. Create dynamic email campaigns: With your email marketing and Goldmine working together, you’ll be able to act on your contacts behaviour. You’ll be able to create dynamic campaigns and draw on CRM data to personalise emails even further. With clever segmentation, you can break down your data into different groups, job levels or base groups on where they are in the sales cycle. And it can all be achieved in a few simple steps! Market to your data on an individual level: With email marketing integration, you’ll be able to see what your CRM contacts are interacting with. This will allow you to create agile email campaigns. Make your email marketing smarter, faster and more strategic by drilling down into your CRM and seeing what email campaigns affect their buying behaviour. Assess your pipeline with Goldmine: This CRM integration allows you to create automated email campaigns that consistently nurture leads in your CRM. Drive campaigns with your CRM data and improve your client base ROI by creating personalised campaign journeys for your contacts.
Inbox Rendering:
Email on Acid: Our trusty partners at Email on Acid, know a thing or too when it comes to email marketing. That’s why we joined forces. Identify how your email will look in different email clients, as well as discovering a complete spam analysis and preview before you send! Save time and deliver revenue: Email on Acid lets you preview your email design in over 30 email clients and devices before you hit send. Giving you the insight you need to optimise each and every email campaign. Ensure you’re always hitting the spot and getting your money’s worth. Easy email testing: Testing is usually the very last hurdle of your email campaign, although probably one of the most important. Understand how your emails will render and what your recipients will receive with our email testing tool. We’ll even help you spot funky formatting, broken links and any hidden code problems. Hit the inbox not the spam folder: Fix any hidden issues in your emails before you hit send and have the confidence that your emails will be delivered to the inbox. Email on Acid checks your email makeup across all popular spam filters to eliminate any trapped emails, making sure your messages are getting through to your nearest and dearest. Determine your deliverability: Deliverability is a huge challenge in the B2B email marketing world. Getting through to the right inboxes is paramount for getting your message heard. Our tool tests your email against 23 of the most popular spam filters and provides easy to read stats and graphs on all things deliverability. Saving you money and your reputation. Your inbox rendering solution: Together, Gator and Email on Acid work effortlessly to improve the quality of your email campaigns – bringing you powerful results. But it’s not all about the spam filters. We will also test your IP address against 72 of the most common blacklist services. Assess your potential deliverability issues in a view that makes sense to marketers.
Lead Scoring:
What is lead scoring? By assigning each lead a score based on how much they’ve interacted with your campaigns and website, we can tell your sales team who they can call right now. We’ll do it by using website tracking, page scoring, and analysis. Put simply, we’ll rank your website leads by how much interest they’ve shown. Why you need to score your leads: Your sales team doesn’t want to trawl through spreadsheets and analysis, and they don’t have to. Neither does your all-too-busy marketing team. Lead scoring takes all your website data and analysis and delivers a simple numerical score which lets your marketing team tell sales who to chase straight away. Your B2B lead scoring model: What’s important to your business is important to your lead score. You can create a customised scoring system that measures the value of each interaction with your audience. Be confident that the prospects you’re contacting are ready for a sales discussion. Ranking the leads in your pipeline: From applying a simple score to seeing how your leads are engaging to segmenting your leads activities to make your score more comprehensive. It can all be achieved. Just use our simple page scoring method to start. (Don’t worry, we can help you there too.) Lead scoring & remarketing: With lead scoring, you can remarket to your prospects based on what you know they are interested in. Respond automatically to a lead with the right message at the right time. You don’t even have to delve into your data. Just base your messaging on segmentation, topic or overall score. Why use Gator’s lead scoring methodology? Our method isn’t just customisable, it gives you a complete oversight of your marketing and sales activity in a simple score. It integrates with your CRM & your marketing campaigns for an instantly accessible rating.
Insights:
What is real-time reporting? Get your website and CRM data updated almost instantaneously with real-time reporting. It relies on identification and tracking tools to tell you what reactions are happening based on your marketing actions. Why you need to track and report data: Marketing is no longer guess-work. Use reporting and data analysis to understand the effect your marketing has on your prospects. From email client analysis to post-click tracking, you can now follow the entire buyer journey. Integrating reporting functionality: For those already using a CRM, our software has been developed to become as detailed as possible. From defining killer values to creating complex criteria and triggering workflows with the click of a button. It can now all be integrated into your CRM account as quickly and easily as possible. This integration is built for businesses who want to see and report on the full sales progress within your CRM. How reporting & data analysis work: Find out where people are clicking on your email, see who comes through your email and onto your website. See where your email could use improvement. Evaluate email mailing lists. Continuously measure results. B2B marketing reports: If you want to be the best in business, you need to have statistics and facts to back up your marketing campaign strategy. We can help. Get granular data analysis to create individual marketing campaigns that convert more prospects. Why use Gator’s reporting software? We’re intuitive with your systems and easy to understand. There is no better way for the busy marketer to report than with Gator. Discover a whole new world of reporting that can prove the ROI of your marketing budget.
GatorMail has a great integration with Goldmine making the suite of products an ideal addition to your digital capability.
GatorMail Email Marketing:
Use email marketing software to create, collect, test and track individuals movements with your emails. Create email marketing campaigns that are effortless to implement. An intuitive email marketing platform: - Simple interface where no HTML experience is required. - Make your email vision a reality with our drag & drop editor. - Visualise entire email journeys with our workflow tool. Engage with your email contacts at every stage of the pipeline: - Send the right content at the right time to the right person. - Create dynamic content based on your audiences’ preferences. - Segment, test, collect and report on every campaign from your CRM Goldmine and Email Marketing Software: With Goldmine and email marketing software integrated, you can have your email marketing campaigns reported into your CRM. This way you can see which CRM accounts are interacting with your email campaigns and adjust your marketing as appropriate. Create dynamic email campaigns: With your email marketing and Goldmine working together, you’ll be able to act on your contacts behaviour. You’ll be able to create dynamic campaigns and draw on CRM data to personalise emails even further. With clever segmentation, you can break down your data into different groups, job levels or base groups on where they are in the sales cycle. And it can all be achieved in a few simple steps! Market to your data on an individual level: With email marketing integration, you’ll be able to see what your CRM contacts are interacting with. This will allow you to create agile email campaigns. Make your email marketing smarter, faster and more strategic by drilling down into your CRM and seeing what email campaigns affect their buying behaviour. Assess your pipeline with Goldmine: This CRM integration allows you to create automated email campaigns that consistently nurture leads in your CRM. Drive campaigns with your CRM data and improve your client base ROI by creating personalised campaign journeys for your contacts.
Inbox Rendering:
Email on Acid: Our trusty partners at Email on Acid, know a thing or too when it comes to email marketing. That’s why we joined forces. Identify how your email will look in different email clients, as well as discovering a complete spam analysis and preview before you send! Save time and deliver revenue: Email on Acid lets you preview your email design in over 30 email clients and devices before you hit send. Giving you the insight you need to optimise each and every email campaign. Ensure you’re always hitting the spot and getting your money’s worth. Easy email testing: Testing is usually the very last hurdle of your email campaign, although probably one of the most important. Understand how your emails will render and what your recipients will receive with our email testing tool. We’ll even help you spot funky formatting, broken links and any hidden code problems. Hit the inbox not the spam folder: Fix any hidden issues in your emails before you hit send and have the confidence that your emails will be delivered to the inbox. Email on Acid checks your email makeup across all popular spam filters to eliminate any trapped emails, making sure your messages are getting through to your nearest and dearest. Determine your deliverability: Deliverability is a huge challenge in the B2B email marketing world. Getting through to the right inboxes is paramount for getting your message heard. Our tool tests your email against 23 of the most popular spam filters and provides easy to read stats and graphs on all things deliverability. Saving you money and your reputation. Your inbox rendering solution: Together, Gator and Email on Acid work effortlessly to improve the quality of your email campaigns – bringing you powerful results. But it’s not all about the spam filters. We will also test your IP address against 72 of the most common blacklist services. Assess your potential deliverability issues in a view that makes sense to marketers.
Lead Scoring:
What is lead scoring? By assigning each lead a score based on how much they’ve interacted with your campaigns and website, we can tell your sales team who they can call right now. We’ll do it by using website tracking, page scoring, and analysis. Put simply, we’ll rank your website leads by how much interest they’ve shown. Why you need to score your leads: Your sales team doesn’t want to trawl through spreadsheets and analysis, and they don’t have to. Neither does your all-too-busy marketing team. Lead scoring takes all your website data and analysis and delivers a simple numerical score which lets your marketing team tell sales who to chase straight away. Your B2B lead scoring model: What’s important to your business is important to your lead score. You can create a customised scoring system that measures the value of each interaction with your audience. Be confident that the prospects you’re contacting are ready for a sales discussion. Ranking the leads in your pipeline: From applying a simple score to seeing how your leads are engaging to segmenting your leads activities to make your score more comprehensive. It can all be achieved. Just use our simple page scoring method to start. (Don’t worry, we can help you there too.) Lead scoring & remarketing: With lead scoring, you can remarket to your prospects based on what you know they are interested in. Respond automatically to a lead with the right message at the right time. You don’t even have to delve into your data. Just base your messaging on segmentation, topic or overall score. Why use Gator’s lead scoring methodology? Our method isn’t just customisable, it gives you a complete oversight of your marketing and sales activity in a simple score. It integrates with your CRM & your marketing campaigns for an instantly accessible rating.
Insights:
What is real-time reporting? Get your website and CRM data updated almost instantaneously with real-time reporting. It relies on identification and tracking tools to tell you what reactions are happening based on your marketing actions. Why you need to track and report data: Marketing is no longer guess-work. Use reporting and data analysis to understand the effect your marketing has on your prospects. From email client analysis to post-click tracking, you can now follow the entire buyer journey. Integrating reporting functionality: For those already using a CRM, our software has been developed to become as detailed as possible. From defining killer values to creating complex criteria and triggering workflows with the click of a button. It can now all be integrated into your CRM account as quickly and easily as possible. This integration is built for businesses who want to see and report on the full sales progress within your CRM. How reporting & data analysis work: Find out where people are clicking on your email, see who comes through your email and onto your website. See where your email could use improvement. Evaluate email mailing lists. Continuously measure results. B2B marketing reports: If you want to be the best in business, you need to have statistics and facts to back up your marketing campaign strategy. We can help. Get granular data analysis to create individual marketing campaigns that convert more prospects. Why use Gator’s reporting software? We’re intuitive with your systems and easy to understand. There is no better way for the busy marketer to report than with Gator. Discover a whole new world of reporting that can prove the ROI of your marketing budget.
