Workbooks GatorMail
Part of the Workbooks suite, Workbooks GatorMail is an advanced, UK based email marketing tool enabling you to easily send automated, targeted marketing messages via email to any mailing list no matter how complex or dynamic. GatorMail offers the most integration with Workbooks compared to any other email marketing solution, almost every response/activity from your mailings is stored in Workbooks.
Deliver personalised messaging
Segment your contacts based on their needs and interests, and easily target them with personalised and highly relevant messages that are going to close the deal.
Nurture quality leads
Get insight into who is a cold lead and who is a hot prospect and drive nurturing programmes accordingly. Drip compelling content to leads either over time or via dynamic events to turn your stagnant CRM data into a sales generator.
Gain greater insight
Drive your contacts to take action with an email message, and learn more about them as they respond and go to your website. Track their behaviour as they browse - with Workbooks Web Insights, and gain valuable information that can help you follow-up in the most meaningful way, driving efficiency and sales
Sales and Marketing working together
Sales can see which emails prospects have received or engaged with. Whilst your marketing team can easily determine which contacts need to be nurtured, and which ones are already in the sales process. Both teams have visibility and insight and can operate in unison, for optimal impact.
Features:
Deliver personalised messaging
Segment your contacts based on their needs and interests, and easily target them with personalised and highly relevant messages that are going to close the deal.
Nurture quality leads
Get insight into who is a cold lead and who is a hot prospect and drive nurturing programmes accordingly. Drip compelling content to leads either over time or via dynamic events to turn your stagnant CRM data into a sales generator.
Gain greater insight
Drive your contacts to take action with an email message, and learn more about them as they respond and go to your website. Track their behaviour as they browse - with Workbooks Web Insights, and gain valuable information that can help you follow-up in the most meaningful way, driving efficiency and sales
Sales and Marketing working together
Sales can see which emails prospects have received or engaged with. Whilst your marketing team can easily determine which contacts need to be nurtured, and which ones are already in the sales process. Both teams have visibility and insight and can operate in unison, for optimal impact.
Features:
- Mailing lists
- 'Drag & Drop' editor
- Multi-campaign types
- A/B split testing
- HTML & plain text templates
- Advanced email statistics
- Dynamic content
- Multi-language variants
- Inbox & anti-spam analysis
- Scheduled delivery
- Advanced email subscriptions
