What is CRM?
What does CRM mean? Customer Relationship Management, or as it is more commonly known ‘CRM’, is one of the most widely-used yet misunderstood terms in today’s technology-enabled business environments. Put simply ‘CRM’ is a catch-all term that is most commonly used to describe software and related technologies that manage customer-facing business functions (most notably Sales, Customer Service and Marketing), business processes and data.
Here are some of the top benefits an organisation can gain from using a CRM (Customer Relationship Management) solution:
Wizard Systems is uniquely placed to help you decide on the best CRM solution. We have implemented 1000's of CRM systems since we began in 1993 when the 'CRM' industry first started. What's more, we are not a one product company. Many other CRM suppliers only offer one system - that they will then try and force you to use. We have a range of very different solutions to match your requirements and we supply all the help to get you started and to ensure your CRM project is 100% successful. The benefits of CRM come not only from the product you purchase, but also from the implementation plan you follow. And the more thoroughly you embrace a company-wide CRM project, the more your company will benefit from the features your CRM software offers.
Thinking about a new CRM system for your organisation? Contact us today to start your journey.
Here are some of the top benefits an organisation can gain from using a CRM (Customer Relationship Management) solution:
- Improved customer insights - A CRM centralises customer data and activity to provide a 360-degree view of each customer. This supports more personalized, relevant interactions.
- Enhanced sales management - Sales teams can use the CRM to track leads, manage opportunities and pipeline, forecast sales, and analyse performance. This optimises the sales process.
- Increased customer retention - With insights from the CRM, customer service and marketing can delight customers and build loyalty through tailored experiences. This improves retention.
- Streamlined processes - Automated workflows within the CRM align sales, marketing, and service efforts across the organisation. This boosts efficiency.
- Better data analysis - Dashboards, reports, and analytics within the CRM provide actionable insights on customers, sales, marketing effectiveness, and more.
- Improved collaboration - Departments can easily share customer information and collaborate via the CRM rather than work in silos.
- Higher ROI - Companies see £8.71 in revenue for every £1 spent on CRM software, proving the systems deliver significant returns on investment.
- Competitive advantage - The customer insights and efficiency gains from an effective CRM solution help businesses stand out from the competition.
Wizard Systems is uniquely placed to help you decide on the best CRM solution. We have implemented 1000's of CRM systems since we began in 1993 when the 'CRM' industry first started. What's more, we are not a one product company. Many other CRM suppliers only offer one system - that they will then try and force you to use. We have a range of very different solutions to match your requirements and we supply all the help to get you started and to ensure your CRM project is 100% successful. The benefits of CRM come not only from the product you purchase, but also from the implementation plan you follow. And the more thoroughly you embrace a company-wide CRM project, the more your company will benefit from the features your CRM software offers.
Thinking about a new CRM system for your organisation? Contact us today to start your journey.
